blinkbox is a video-on-demand (VoD) service launched in April 2008. The service allows users to preview, buy and rent full length premium movies and TV shows online. Additionally a significant number of titles are free to watch, with revenue generated by advertisements during playback, similar to commercial television. There is a focus on community participation, with visitors able to leave comments and customise clips by adding personal text messages to any section of a film or TV programme from their catalogue.
The company’s business model is to pitch buying or renting the movie or TV show, or watching full length content with embedded adverts, after viewing the clip. Downloaded content is protected using Microsoft's Windows Media DRM digital rights management software. Blinkbox have also announced streaming deals with a number of their content partners, including Warner Brothers and E1 Entertainment. The streaming service enables users to watch a selection of their premium content instantly using Adobe Flash secure video delivery technology, a first for the UK.
The company earns revenue from advertising, downloading and rental income.
|Operating system||Windows XP (Intel only),Windows Vista,
PlayStation 3(Streaming only)
|Type||Video on demand/TV|
Venture capital firms Arts Alliance, Eden Ventures and Nordic Venture Partners have invested an undisclosed amount in blinkbox.
blinkbox's partners include All3Media, Aardman, Discovery, FremantleMedia, Paramount, Warner Brothers, Sony, Fox and Universal, and agreements with speciality producers such as Black Diamond, Eagle Vision, Fortune Star, Raindance TV Studio, X-Treme and Zodiak Television.
According to Comish they have over 2,000 titles and 10,000 legally available clips online.
Some of the content on blinkbox is currently only available for residents of the UK and Ireland, however much of it is available worldwide. The company plans to expand into further European countries in the future.